In May 2023, a vacation rental firm in the Outer Banks of North Carolina, face challenges with their Google ads strategy. Although their ads were generating $46.80 in revenue for every dollar spent, most of their budget was being used on brand name clicks — effectively paying for clicks they could’ve gotten for free through SEO. This approach lead to little new value and cast doubt on Google Ads as a viable Guest acquisition channel.
Fixing Analytics:
We fixed their tracking problems so the company could see exactly where their bookings were coming from and better understand how their ads were really performing.
Targeting New Keywords:
We Crafted an ad strategy using non-brand keywords like “Outer Banks vacation rentals” and “oceanfront rentals Outer Banks,” to attract new customers and drive incremental revenue growth.
Optimizing Monthly Budgets:
We revamped their budget plan to match their peak booking periods and make sure their ad spend was used strategically.
By 2024, the company saw dramatic transformation:
“Wyatt’s expertise in PPC was evident from the start — he not only set up and managed our campaigns, but also optimize them continuously, resulting in significant increases in ROAS across all our brands.”
