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Focusing on Users with Highest Booking Intent to Increase conversion by 51%

CAROLINA BEACH, NC

The Challenge

A vacation rental booking company in Carolina Beach, North Carolina was struggling to get a positive ROI on Google Ads spend. They were showing on low-intent search terms and paying for clicks that weren’t likely to lead to bookings, and they had their budgets allocated in an in efficient way. This lead to low conversion rates and high costs.

Our Solutions

We took over in May 2023 and overhauled their campaigns, bringing strategic solutions:

  1. Build campaigns focussed on clicks from users with the highest booking intent.
  2. We more narrowly focused their budget on the campaigns and keywords that were driving the most bookings.

The Results

The results have been excellent.

  • Since taking over management of their account, we have delivered a $34.16 ROAS, up to 57% from a $21.81 ROAS previously.
  • We have increased bookings from Google Ads by 87%, while only spending 26% more.
  • Conversion rate is up to 51%, while average cost per click is flat.

87%

increase in bookings from Google Ads

51%

increase in conversion rate

57%

increase in return on ad spend

Kind Words
From the Client

“I highly recommend this team to any company looking to enhance their online advertising efforts and drive bookings.“

- Owner

Carolina Beach vacation rental company

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